Sydney sees its fair share of events of all types the whole year. Venue, food, logistics, and design or styling are critical elements of an event. An event designer is someone who handles the creative decisions regarding the event – from the type of flowers used in the decor to the entrance to the stage backdrops. The proper styling can mean the difference between a hit and a flop for an event. Whether it’s a romantic wedding, a glitzy gala dinner, a quirky fun wedding, or a sparkling awards ceremony, each event needs its own unique and appropriate styling to set the mood.
Corporate event styling is completely different from wedding event styling. Let’s check out each one and see how they differ.
Corporate Event Styling
Corporate events are typically staged to launch products or services, motivate and reward employees, communicate company strategy, build trust in the brand among consumers, etc. Conventions, exhibitions, client entertaining, conferences, motivational and team-building events, fundraising galas, corporate hospitality, and receptions are the most commonly conducted corporate events.
As you can see, some corporate events are of a serious nature, while others can be pretty fun. The design and decor of the event depends to a great extent on its nature, the venue, and for whom it is intended. For conventions, seminars, and conferences, the ambiance has to be professional yet one that fosters participation and engagement. Seminars and conventions can be deemed successful only when they are interactive and the attendees participate actively. Corporate event planning is functional and has a logical flow that enables attendees to participate, go through the program, and exit safely; that is, they should be able to find parking areas and retrieve their cars without hassle.
Current Corporate Event Styling Trends in Sydney
Corporate event design today incorporates modern aesthetics and tends to be simple and minimalistic; less is more where corporate event styling trends in Sydney are concerned. Dark, sober colours are used to create a sombre atmosphere, and where mingling and interaction are important, more vibrant colours are used for the decor.
Of course, where the brand has to be made more visible, the event is likely to use only the brand colours. This ensures consistent messaging. The corporate logo may also be incorporated in creative ways – using flowers, coloured powder, candles, and more.Creating a grand entrance, an impressive backdrop, and impressive floor graphics can amaze your guests and make them feel welcome. This will be especially impactful for fundraisers and hospitality events.
Wedding Event Styling
Wedding event styling refers to the styling and design for wedding events. There can be a lot more work for the event stylist to do for a wedding event. While the number of guests may be lower, weddings are all about the decor and ambiance, and everything has to be just perfect for the big day. Flowers, table cloths, food, the cake, table settings, music – there are numerous things to plan for. Unlike a corporate event, a wedding is an emotional event, as it’s a milestone in the lives of the couple getting married – the decor and style carry special significance for the bride.
Wedding Styling Trends in Sydney
There are several different styling trends in Sydney for weddings. Let’s look at some of the most popular ones:
- Romantic – everything is soft and romantic, and hints at love; pastel shades, lots of roses, satin and velvet, flowy drapes, candles, chandeliers, and more.
- Seasonal – if it’s winter, white flowers, snowflake cutouts, pinecones, handfuls of moss and fern, berries, holly, and so on create the perfect ambience indoors. Vibrant flowers, colourful streamers, balloons, bouquets, matching tablecloths etc, indicate spring.
- Rustic – village chic is pretty popular, in rural venues with decor items like jute bags, wooden benches, barns, copper vessels, hay bales, and more.
- Quirky – witty signage, balloons galore, flags, fairy lights, with upbeat music is for those who want their wedding day to be fun.
- Bohemian – for those who love breaking the rules! This wedding theme has no overarching theme; it’s an eclectic mix of whatever the couple wants – a bit of art, a dash of romance, a touch of humour – where an event stylist has to get very creative to deliver the perfect design.
Now that we’ve understood what corporate event styling and wedding event styling are, let’s look at how exactly they differ.
Corporate Event Styling Vs Wedding Event Styling
Objectives
Corporate events are organized for specific business purposes like boosting brand visibility, increasing employee morale, or impressing customers. The styling of such events is more formal and sophisticated and is kept professional to align with the event objectives. The focus is on the brand colours and logo, as it’s essential to drive home the corporate image.
Weddings are very emotional and personal celebrations, and the styling depends on what the couple wants to do on their big day. The focus is more often than not on creating a cosy and inviting ambience and making sure that everyone has an absolutely unforgettable day.
Budget Considerations
Corporate event styling depends on the budget earmarked for such events by the top management; wedding styling depends on how much the couple can afford, and how many people they want to invite to their wedding.
Design and Decor
Corporate event styling in Sydney generally incorporates corporate branding elements like colours and logos, with more neutral tones used, and a clean, minimalist design. The decor is more functional and supports the objectives of the event: professional lighting, branded signage, understated decor elements and centrepieces, sleek furniture, and so on.On the other hand, you have a wide range of options when it comes to wedding event styling in Sydney. Whatever the couple wants can be implemented: customized table settings, decor elements, floral arrangements, signage, photo displays and so on, for example.
Venues
Corporate events are mostly held in convention centres, hotels, corporate offices, and other professional venues. Weddings are held almost everwhere – hotels, churches, parks, gardens, lakesides, beaches, estates, ballrooms, historic buildings – wherever the couple fancies.
Finding the Right Event Stylist
As we mentioned right at the beginning, event styling could make the difference between making the event a hit or a flop. The right stylist can elevate the level of an event from standard to outstanding. They can add the magic dust that makes a place look amazing and creates the perfect atmosphere. You can achieve the look and feel that you envisioned for your event by hiring an experienced professional event stylist.
How will you find the right stylist?
We’ve already seen that both wedding and corporate events require different aesthetics and ambience, so it’s important to check if the stylist you’re hiring is an expert in the type of event you’re planning. Regardless of what event, here are a few qualities we found to be desirable in an event stylist:
- A stylist must have an eye for detail
- They should be imaginative and creative
- Ability to bring your ideas to life
- Consistent execution of your vision
- Ability to deliver the best possible solution for your budget
- Excellent portfolio of past events and/or reviews from previous customers.
Check how many events they have done, and the type of events they have styled – even within corporate events, different events have unique requirements. Talk to them to gauge their understanding of these requirements and how well they can execute them. Ask to see photographs or videos of events they have styled in the past. Compare a few event stylists on the basis of their charges, their professional attitude, reviews, and expertise, and then make your choice.
Why You Need an Event Stylist in Sydney
You may think you are pretty good at arranging parties and stuff, and hence you don’t need an event stylist; however, the scene is a bit different when you have to organize a corporate event which is on a much bigger scale than organizing a house party or even a small office party among colleagues. And weddings are events that need to be handled with kid gloves.
Take a look at the advantages of hiring an event stylist in Sydney:
- You can hand over all the heavy lifting to experienced professionals while you sit back, relax, and focus on looking good and having fun.
- Professional stylists have access to decor items, props, furniture – and ideas – that will help create unique, jaw-dropping events.
- Save time, money, and effort, while you focus on your job, or simply relax, and avoid all the stress that you would have got had you taken the event styling upon yourself.
- An event stylist will give you umpteen options for decor and themes that will fit in your budget, giving you maximum bang for your buck.
- Event stylists are experienced professionals who instinctively know what will look good in a specific location, and will create the perfect aesthetics for your event that you would not have been able to.
LuxAus - Event Planner in Sydney
LuxAus is an event planning firm in Sydney with in-depth experience in crafting both perfect wedding and corporate events alike. Whether you want to entice customers, celebrate employees, tie the knot with your significant other, or have a glamorous night filled with entertainment, you can trust LuxAus to knock the socks off your guests with our carefully planned and executed event styling and breathtaking atmosphere. Our team of dedicated planners and stylists work hard to make sure that your vision becomes reality, and that everyone has a memorable day.
